Mimi & Mu

Embarking on an imaginative journey, we took on the challenge of crafting a captivating brand identity for Mimi & Mu, specialists in hair accessories

Infused with enthusiasm and creativity, our approach aimed to encapsulate the versatile and inclusive nature of Mimi & Mu’s product line

Our meticulous design process involved creating a distinctive logo, artfully capturing strands of hair, while the selection of dreamy colors and typography was tailored to resonate with Mimi & Mu’s diverse audience

The resulting brand identity radiates confidence and unity, striking a chord with customers and reinforcing the idea that beauty transcends boundaries, fostering a community of empowered individuals with beautifully adorned hair